Phương MaiLaunched at the end of June 2024, Big brother overcomes a thousand obstacles has quickly become one of the most beloved reality TV shows today.
With a series of outstanding achievements not only on television but also spreading strongly on YouTube and digital music platforms and social networks, the show has established its attraction.
Specifically, according to statistics from the producers, the continuously aired episodes have consistently topped the ratings on VTV3. In particular, episodes 1, 3, 4, and 5 always hold the number 1 position. The journey of the 33 "talented brothers" has also caused a stir on the producer's YouTube channel, with each episode quickly trending.
The "talented brothers" have also driven netizens crazy with a series of behind-the-scenes videos, explosive performances on Facebook and TikTok. According to the latest figures, content related to the show has attracted over 6 billion views, enough to make everyone hit the "like" button tirelessly.
One performance that stood out was the Rice Drum act with the impressive participation of the trio: Meritorious Artist Tu Long, singer Soobin, and Cuong Seven which caused a sensation on social media platforms. This video of the act was widely shared on many forums.
The album of the first performance round also topped the charts on Apple Music and iTunes. In addition, the acts in the show attract over 695,000 listeners monthly on Spotify.
Thanks to the appeal of the aired episodes, the official fanpage channel of the show has gained nearly 200,000 followers just after episode 4 was broadcast and continued to grow rapidly in subsequent episodes. The show's official TikTok channel also has over 150,000 followers in the past month.
The successes of the reality show Big brother overcomes a thousand obstacles not only affirm the quality and the right direction of the content but also show that creating content seriously, without tricks, without drama, still captures the audience's hearts and attracts viewers.
Sharing with Dan Tri reporter about this, scriptwriter and Ph.D. in culture Dang Thieu Ngan - content advisor of the program Big brother overcomes a thousand obstacles 2024 - said that the show conquering the hearts of the audience and achieving billions of views is an undeniable success, not entirely surprising to those who have been following the journey of this program.
According to Ngan, this is not a program of tricks or drama but a vivid proof that the combination of sincerity, creativity, and real quality still has strong appeal in the modern entertainment world.
"In an age where audiences are becoming more refined and selective than ever, they are not only looking for temporary entertainment but are craving authentic and emotional experiences.
Big brother overcomes a thousand obstacles has met this need by creating a space where natural moments, untold stories, and unseen aspects of artists are delicately depicted," said scriptwriter and Ph.D. in culture Dang Thieu Ngan.
Communications expert Ngoc Long also said that the tastes of audiences have changed: they are more civilized, intelligent, and selective.
"The audience now always rejects 'dirty culture, toxic culture' and no longer cares about drama, tricks. That is a good thing and that has affected the way programs are produced," the expert said.
Discussing the factors that have contributed to the success of the program Big brother overcomes a thousand obstacles at the present time, scriptwriter Dang Thieu Ngan said that first is the consistent and unique criterion of the program: No tricks, no drama but focusing on the natural and sincere aspects of the "talented brothers" and how the production team shows this to the audience in each episode.
This difference has created a unique mark and attracted attention from viewers, as well as created a positive program in the entertainment market.
In addition, according to Ngan, investing resources in production is also one of the factors leading to success.
"I know that the investment of Vietnamese producers is larger than some entertainment shows in Korea. And a fact is in Korea, shows usually have sponsors before they start production, so the production team producers according to the sponsorship budget.
However, with Big brother overcomes a thousand obstacles, with the strong investment policy from the beginning of the producers, the mindset and actions of the team are very enthusiastic, dedicated, and determined to create a high-quality program.
This not only creates a good product but also builds trust and meets the expectations of the audience," Ngan affirmed.
Scriptwriter and Ph.D. in culture Dang Thieu Ngan also said that creative freedom, without constraints, is the factor that helps the "talented brothers" to be more natural, creating authentic and surprising moments that make the program attractive.
Additionally, according to the female Ph.D. in culture, the success of the program comes from the attraction of the 33 "talented brothers" in various fields, professions with different colors, and personalities.
"The brothers participate in the program with natural and sincere expressions of their true selves, without acting but showing their true essence.
One may be the 'obstacle' of another, may be the 'language professor', the 'darling' of 32 fathers... They not only show their true selves but also do things they have never tried before, get to know each other, see many different aspects of each other.
Truly, the success of the program, in my opinion, comes from the real talent of all the brothers. They are very talented and enthusiastic.
If I simply say 'they are talented', it really doesn't fully describe all the surprises I have seen and felt. I am touched because our artists are talented, kind, and harmonious, affectionate with those around them," Dang Thieu Ngan expressed.
Ngan believes that the success of the program is not only the result of a well-thought-out production strategy but also evidence that when investing in quality and creativity, putting full dedication into every little detail, the audience will not hesitate to accept and love what is true and valuable.
