Vietnamese spend $1.7M on buying traditional dresses 'ao dai' for Tet
Vietnamese consumers have enthusiastically embraced tradition this Tet season, with a remarkable surge in purchases of the iconic 'ao dai' long dresses. Just on e-commerce platforms alone, 245,000 of these traditional garments were snapped up for a total of VND41.5 billion (US$1.7 million). Le Cong Tuan, proprietor of two stores in Ho Chi Minh City specializing in ao dai, has witnessed a significant uptick in sales, moving 5,000 units a month both in-store and online over the past three months...